Electronic Package
A point-of-view of artistic
Contents marketing

go to Table of Contents for the Web version
go to a Replica version of the Proposal

Thesis Proposal, by Richard Gatarski, phD student

Under construction: Beta version 02. Please don't quote.
10.00 - 12.00, June 7, 1995, Room A271
Opponents: Stig G Johansson, Ali Yakhlef
Chairman: Professor Bo Hedberg

My subject in the world

Table of contents

(references below)


Barlow, John Perry,
The economy of ideas..., Wired, march 1994

Barlow, John Perry,
Selling Wine Without Bottles - The Economy of Mind on the Global Net,, Internet, April 1995

Bonnier, Jonas,
Oro i det litterära Sverige, Hallå 3/1995, Fanzine media Stockholm

Davis, Stan & Botkin, Jim,
The Coming of Knowledge-Based Business, Harvard Business Review, September-October 1994

Flory, Ingrid,
Förpackningar i reklam och handel (Packaging in advertising and retailing), RMI-Berghs, Stockholm 1991

Foster, Richard N,
Innovation, The Attackers Advantage, Macmillan, London 1986

Firat, A. Fuat & Dholakia, Nikhilesh & Venkatesh, Alladi,
Marketing in a postmodern world, European Journal of Marketing, Vol. 29, No 1, 1995

Gatarski, Richard & Gille, Rickard, Prissättning av tjänster (Price setting for services), Examensarbete Företagsekonomiska Institutionen, Stockholms universitet, spring 1991

Guillet de Monthoux, Pierre,
Det sublimas konstnärliga ledning, Nerenius & Santérus Förlag, Stockholm 1993

Gross, Neil & Coy, Peter & Port, Otis,
The Technology Paradox, Business Week, march 6, 1995, p 36-37

Gummesson, Evert,
Qualitative Methods in Management Research, Sage Publications, 1991

Hedberg, Bo & Dahlgren, Göran & Hansson, Jörgen & Olve, Nils-Göran,
Imaginary Organisations, Liber-Hermods, Malmö 1994

Hedberg, Bo & Gatarski, Richard,
Contents Management, Imaginary Organisations and Agents as Consumers
, a chapter in "The Market in 2019" MTC, 1995 (to be published)

Howard, John A.,
Buyer Behaviour in Marketing Strategy, Prentice Hall, 1994

Kuhn, Thomas,
Den vetenskapliga strukturens revolution?, (to be found and read)

Laurel, Brenda,
Computers as Theatre, Addison Wesley, 1993

Lotsson, Anders, Fallbaserade system hjälper oss tänka själva (Case based systems enable us to think for ourselves), Computer Sweden, may 19, 1994

McLuhan, Marshall,
Understanding Media - the extension of man, MIT Press, 1995 (1964)

Nordin, Anne-Christine,
Telephone conversation, may 2 1995

Norman, Donald A.,
The Design of Everything, (to be found and read)

Negroponte, Nicholas,
Being Digital, Alfred A. Knopf, New York 1995

Ong, Walter J.,
Orality and Literacy, Methuen & Co., 1982

Ries, Al & Trout, Jack,

Saffo, Paul,
Presentation at Technology Entertainment and Design - TED6, Monterey 1995

Taarnhøj, Peter,
ODL conference, Lund 1991

Wikström, Solveig & Norman, Richard et al,
Kunskap och Värde, Norstedts, Stockholm 1992

von Wright, Georg Henrik,
Vetenskapen och Förnuftet, Bonnier Fakta, Stockholm, 1986

Created by Richard Gatarski, BAT - Business Art Technology
Last updated 1996-02-07