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|John McKean, NCR Director at the Center for Information Based
Competition, opened the seminar with a fantastic
The information Race, Payback and its challenges.
Richard Gatarski (left) and Ola Feurst (middle) from School of Business, Stockholm University took the opportunity to ask John a few questions.
|Don Peppers (left),
founder and president of Marketing 1:1 held an impressive and actionfilled
One Customer at a Time.
Anders Lundkvist (right) shows his appreciation for the benefits from extensions to the marketing mindsets brought forward by Don.
|Finally Ola Feurst (left), professor and
co-founder of the Marketing Academy at Stockholm
University congratulates Don.
After this we all had lunch and shared some really interesting stories with each other. What a fantastic day.. Thanks to John, Don and NCR for an excellent arrangement with a highly valuable content.
|Time to leave. John (left) Richard (middle) and Don (right) goes on with a smile.|