pic2     pic3     pic4     pic5     pic6 




Ola Feurst, Ph.D

There is one thing we all have, but only few have learnt to use well: time! Lack of time is a driving force behind the 1:1- principles, together with increasing chip power per dollar and increasing differences in buying power. Let's take a break and reflect on that!

And another 1:1-principle worth considering: Why do to others what you want them to do to you - do to others what they want you to do to them!

This page was updated 2005-12-31

: +41 (0)91-986 36 57
Fax: +41 (0)91-994 41 17  (faculty)
E-mail: ola.feurst[at]bat.se
Mail: Via Ponte Tresa 29, 6924 Sorengo-Lugano, Switzerland
Visits: Via Massagno 24, Parco Maraini, Lugano, Switzerland

About myself

After five years as director of the Marketing Department at  School of Business, Stockholm University, and six years heading a research institute: The Market Academy Institute (IMA), I now focus on research and teching at Franklin College Switzerland. (Winter 2005).

I graduated as BSc (ekonomexamen) in 1981 (Stockholm University) and as PhD (Ekonomie Doktorsexamen) in Business Administration in 1991 (Stockholm University). Fields of interest are General Management, Customer Relationships, One-to-One Marketing and CRM, Consumer Behavior, Food Habits and Health, Marketing Communication, Customer Conversation and Open Source Marketing.

I was awarded "Ballerinan" (Teacher of the year) by the students at Stockholm University School of Business in 2003.

In addition to my position as assistant professor at School of Business Stockholm University, I have worked as visiting professor at universities (1-5 months each) in different cultures: Romania (Academia de Stuii Economice Universitar), USA (Lynn University, Florida Atlantic University), France (Groupe CERAM), Mainland China (Lingnan University College at Sun Yat-Sen) and Switzerland (Franklin College Switzerland). This includes beeing tutor  in  executive MBA programs at Stockholm University, Henley Mangement College and Carlson School of  Management, University of Minnesota.

Outside the academic sphere: Member of the board (chairman) at Hälsa och Helhet Förlags AB, Techne Konsult AB and Business Art Technology AB. Former managing director and member of the board at Tidskrift för Hälsa AB (leading health magazine), Work Media AB, Intra Kommunikation AB, Koenigsegg Automobile AB, Nordic School of Management AB, Valuta Butikskort AB, SalusAnsvar AB and Alternativ Sweden AB. Executive management trainer and consultant in several private and public organizations, including Teliasonera, Posten, Scandinavian Airlines, Siemens Elema, Ericsson, KPA Life Insurance and the Swedish Government. More than 600 professional keynote and motivational speeches.


Feurst: One-to-One Marketing. Filosofi och metod. Liber 1999 (awarded marketing book of the year 2000)
Feurst, Flodhammar: Engelsk-svensk ordlista i marknadsföring. Liber 1995
Feurst: Praktisk Marknadsföring. IHM Förlag 1993
Feurst: Kost och hälsa i marknadsföringen (pdf 4,5 mb). (doctoral thesis) Akademilitteratur 1991


Some Papers/Teaching Materials

Title Date Event, comments
One-to-One Marketing, PDF Oct 2003 Lecture, Akademia Ekonomiczna, Krakow, Poland
Paper: Magic in Education. PDF Aug 2003 NFF Conference Paper. Reykjavik, Iceland
Paper: 1:1, a way to earn loyalty. PDF Apr1999 Nihon University conference, Japan


Guest archives