business art technology

bortom persondatorn
i livet efter Internet
skEr affärer

Presentation, September 28, 2000
by Richard Gatarski for

(Ola Feurst's slides, as pdf)

Introduction and overview

• E-Commerce
• post PC & Internet
• Artificial Market Actors
• Customer Conversation
• Conclusions

For those of you that saw the S.E.R.V.O thing at Liljevalchs and would like to know more about ideas around consumer-driven design, see Breed Better Design (Design Journalen, Januar 1999).

The presenter Richard Gatarski is currently finalizing his PhD dissertation at the School of Business, Stockholm University. More about him at his commercial and scientific sites.

E-commerce

E as in Electronic has a long history in business

Including once hyped, now forgotten, buzzwords.

Some sites related to ABSOLUTs line of business

Intermediaries:

• eSkye.com
• Transora.com

E-tailers:

• Liquor.com
• Webvan.com
• Winerobot.com

Post PC

The computer are in our homes...including the kitchen!

Some kitchen information appliances:
Microwave oven computer from NCR's knowledge lab.
icebox from CMI.

And my own kitchen with a Toshiba Equium 2000.

In the future we will likely see more than Digital Television. It holds promises of intelligent appliances, wireless communication pads, personal digital assistants, multimedia cars, communicating toys, etc.

WebPad from Cyrix
The StoryBox
Kids PDA from Cybiko
Barcode scanner from Connectthings
Cyberpen, used by ISO in Denmark
GM's car computer network OnStar
The iRobot
Tiger Electronics Furby
My Real Baby from Hasbro
Digital TV recorder from Tivo
Netradio from Kerbango
Itsy platform from Compaq

As I see it, right now the (IT) industry is moving away from Internet towards isolated networks.

One healty opposite force is sourced by Open-IP.

Artificial Market Actors

We (humans) are not alone anymore...a few examples:

• Excite Product Finder (crippled Jango)
• Smartsurfer
• PhoneGenie from MediaCom
• Olga from Centre for Speech Technology, KTH, Stockholm
• SparaPengar
• MarketMaker (former Kasbah) from MIT media lab
• Shallow Red from Neuromedia (enter "microsoft agent" as your first question)
• Generative desing from Emergent Design

BotSpot have more examples, the swedish site Shoppingagenter too..

Customer Conversation

Here are but a few of the situations I presented.

See also Interactive Media face Artificial Consumers, and marketing theory must re-think published in Journal of Marketing Communications as well as in Marketing Communications Classics.

and sometimes pioneers mess things up:
CNET News.com - Members angry over Netscape forums shutdown