Elektroniskt företagande: människor, maskiner och myter bortom persondatorn

business art technology

Elektroniskt företagande
människor, maskiner och myter
bortom persondatorn

Presentation, 2 September , 2000
by Richard Gatarski for

IT solutions

Imaginary Organizations

This is only the Internet part of my lecture. I will make no efforts to keep this page updated. The Internet is in constant flux. Links that this document refers to might have moved, changed or vanished. Still I hope that you will find it useful.

I welcome any comments by e-mail to richard.gatarski@bat.se

Password protected pictures from the conference is found in a dedicated album at Zing.com.
Password hint: Vad sjöng Janne om? (6 bokstäver).

Introduction and overview

Presentation outline:

pre PC (documented in a separate page)
post PC & Internet
Artificial Market Actors
Customer Conversation
Conclusions
(for conference pictures, see above)

The presenter Richard Gatarski is currently finalizing his PhD dissertation at the School of Business, Stockholm University. More about him at his commercial and scientific sites.

This is the real future

Post PC

The computer are in our homes...including the kitchen!

Some kitchen information appliances:
Microwave oven computer from NCR's knowledge lab.
icebox from CMI.

And my own kitchen with a Toshiba Equium 2000.

In the future we will likely see more than Digital Television. It holds promises of intelligent appliances, wireless communication pads, personal digital assistants, multimedia cars, communicating toys, etc.

WebPad from Cyrix
The StoryBox
Kids PDA from Cybiko
Barcode scanner from Connectthings
Cyberpen, used by ISO in Denmark
GM's car computer network OnStar
The iRobot
Tiger Electronics Furby
My Real Baby from Hasbro
Digital TV recorder from Tivo
Netradio from Kerbango
Itsy platform from Compaq

The development of connecting computers in a big network (Internet) is currently turned towards connecting computers in separate network (islands).

As I see it, right now the (IT) industry is moving away from Internet towards isolated networks.

One healty opposite force is sourced by Open-IP.

Artificial Market Actors

We (humans) are not alone anymore...a few examples:

Excite Product Finder (crippled Jango)
Smartsurfer
PhoneGenie from MediaCom
Olga from Centre for Speech Technology, KTH, Stockholm
SparaPengar
MarketMaker (former Kasbah) from MIT media lab
Shallow Red from Neuromedia (enter "microsoft agent" as your first question)
Generative desing from Emergent Design

BotSpot have more examples, the swedish site Shoppingagenter too..

Customer Conversation

Here are but a few of the situations I presented.

See also Interactive Media face Artificial Consumers, and marketing theory must re-think published in Journal of Marketing Communications as well as in Marketing Communications Classics.

We see more and more examples of when people tell each other what they like and dislike. Sometimes companies have a hard time to follow what is being said and to be a part of the conversation.
See what happened to Ving: www.vingkund.com and how Consumer Intelligence (cint) develops.

Hate sites

Love sites

When the pioneers mess things up:
CNET News.com - Members angry over Netscape forums shutdown