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business art technology

Elektroniskt företagande
människor, maskiner och myter
bortom Persondatorn

Presentation, June 5, 2000
by Richard Gatarski for



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Imaginary Organizations

Jag ber om ursäkt för att dokumentationen inte är på svenska. Av tidsbrist har jag valt att tills vidare dokumentera på ett språk - engelska. Det är det språk jag normalt presenterar mitt arbete på. Området jag studerar är dessutom fyllt av engelska termer som ofta saknar svenska motsvarigheter.

This is only the Internet part of my lecture. I will make no efforts to keep this page updated. The Internet is in constant flux. Links that this document refers to might have moved, changed or vanished. Still I hope that you will find it useful.

I welcome any comments by e-mail to richard.gatarski@bat.se

Introduction and overview

Presentation outline::

The presenter Richard Gatarski is currently finalizing his PhD dissertation at the School of Business, Stockholm University. More about him at his commercial and scientific sites.

E-commerce

The history of marketplace evolution, looking back 100 years.

Models of reality

This is a very simplified (for business managers :-) version of an academic model of a marketplace..

Predictions for E-commerce

Business to Consumers

Source: Survey made by Cambridge Management Consulting
   

 

Business to Business

Source: Survey made by Cambridge Management Consulting
E-commerce is not a new phenomenon
Electronic is a possible solution to many problems, including these areas.

Visionaries regarding new infrastructures.

Roads as a metaphor of what happens when the traffic starts...
Simply put - this is how a company basically can make more money (from customers)

Unfortunately a lot of E-commerce actors are in VenCap mode

In VenCap mode the customers are not driving, money is - that´s bad!

For my thoughts about the problems with the VenCap type business model, see
The Busines Model problem, or when the bubble busts.
One hidden challenge is that the old type of journalists have since long left media, that gives us a strange view of the world. Also, change means trouble - hurting people.
A few general challenges to future E-commerce developments
 

Post PC

Why do we have (personal) computers?
and why do they look like they do?

There are things developing beyond TVs with set top boxes...

In the future we will likely see more than Digital Television. It holds promises of intelligent appliances, wireless communication pads, personal digital assistants, multimedia cars, communicating toys, etc.
NCR Microwave oven communicator
WebMan from Anigma
WebPad from Cyrix
Advantage 2000 from CMI and Salton
Rocket eBook
Everybook
CrossPad from Cross
OnStar from GM
Actimates Barney from Microsoft.
Furby from Tiger Electronics
Cyberpen, used by ISO in Denmark
Kerbango netradio
Itsy platform from Compaq
 
 

As I see it, right now the (IT) industry is moving away from Internet towards isolated networks.

One healty opposite force is sourced by Open-IP.
 

Artificial Market Actors

We (humans) are not alone anymore...

A few examples

See BotSpot for more examples of bots.
Look, the market contains non-humans, i.e. artificial market actors
Toyspot demo from Netsage
 

Customer Conversation

Here are but a few of the situations I presented.

See also Interactive Media face Artificial Consumers, and marketing theory must re-think published in Journal of Marketing Communications as well as in Marketing Communications Classics.
 
 
 
   

We see more and more examples of when people tell each other what they like and dislike. Sometimes companies have a hard time to follow what is being said and to be a part of the conversation.
See what happened to Ving: www.vingkund.com

Hate sites

Love sites

When the pioneers mess things up:
CNET News.com - Members angry over Netscape forums shutdown
 

Conclusions

Thank you

Featuring Sun Light Chorus.

 

Hardware

Updated 2000-06-07