business art technology

E-commerce
from hype to almost
reality

Presentation, Novemer 25, 1999
by Richard Gatarski for

Mandator

[Presentation]

Introduction and overview

• Theme for my enterprising
• E-commerce
• Artificial Market Actors
• Customer Conversation
• Post PC
• Conclusions

Introduction

The speaker Richard Gatarski:

• is a PhD student in business administration
• does research about:
  • Artificial Market Actors
  • Digital Content Management
  • Electronic Packaging

Post PC

There are things developing beyond TVs with set top boxes...

In the future we will likely see more than Digital Television. It holds promises of intelligent appliances, wireless communication pads, personal digital assistants, multimedia cars, communicating toys, etc.
NCR Microwave oven communicator
WebMan from Anigma
WebPad from Cyrix
Advantage 2000 from CMI and Salton
Rocket eBook
Everybook
CrossPad from Cross
OnStar from GM
Actimates Barney from Microsoft.
Furby from Tiger Electronics
Cyberpen, used by ISO in Denmark

E-commerce

The history of marketplace evolotion.

Models of reality

This is a very simplified (for business managers :-) version of an academic model for markets.

Technology and Organizing

Once the roads (fibre)are there it is easy to set up a reatiling outlet (site).

The problem arrives when the traffic builds up, and consumers demans more and more...

We looked at NK-hallen versus Streamline.

Here are a few other international shopping sites:

• Safeway (UK)
• Liquor.com (US)
• Internet Wines & Spirits (US)
• Ready Store (Belgium)
• HomeGrocer (US, Amazon, Use ZIP 98109=Seattle)
• Drugstore.com (US, Amazon)

Problems with business models

E-commerce is a special case when it comes to why people start that kind of businesses. For more information please check out my thoughts about this.

Artificial Market Actors

Nicholas Negroponte, MIT media lab

"most people have a hard time understanding that the viewership of broadcast will be largely machines in the future, not people."

See also Media face Artificial Consumers, and marketing theory must re-think publiserad i Journal of Marketing Communications.

A few examples

• Excite Product Finder (crippled Jango)
• Linjeväljaren from Optimal Telecom.
• Olga from Centre for Speech Technology, KTH, Stockholm
• MarketMaker (former Kasbah) from MIT media lab
• Shallow Red from Neuromedia
  enter "microsoft agent" as your first question
• Toyspot demo from Netsage
• Generative desing from Emergent Design

See BotSpot for more examples of bots.

Customer Conversation

Here are but a few of the situations I presented.

See also Interactive Media face Artificial Consumers, and marketing theory must re-think published in Journal of Marketing Communications as well as in Marketing Communications Classics.

We see more and more examples of when people tell each other what they like and dislike. Sometimes companies have a hard time to follow what is being said and to be a part of the conversation.

When the pioneers mess things up:
CNET News.com - Members angry over Netscape forums shutdown

The future

Easy, create it!

• People before technology
• Imagine what lies beyond Web pages on PCs
• Go from ideas to implementation