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Elektroniska Medier
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 Imaginary Organizations |
This is only the internet part of my lecture.. I will make no efforts to keep this page updated. The Internet is in constant flux. Links that this document refers to might have moved, changed or vanished. Still I hope that you will find it useful. Please feel free to comment by e-mail to rgi@fek.su.se
Jag beklagar att dokumentationen är svengelsk. Men tiden är knapp. Jag gör hellre något snabbt, än ingeting långsamt.
This documentation only summarizes the main points put forward in my presentation. I am currently working on a full academic paper that will provide more detail. Please check my research site for announcement and availability.
This time we had time for a few questions.
How safe it is to use credit cards on the Internet? Well, probably as safe as anywhere else. The problem in Sweden as I see it, is that the banks don´t allow Swedish reatilers to use credit card payments. The result is lost business and lag in the learning curve on how E-commerce is. See also: Is it Safe?
How does artificial market actors in the form of mail filters work? That´s a long story. Further down in this documentation you´ll find a start.
Theme
I opened with a presentation about myself and my research project.
Everything is about people, then comes technology and money.
The presenter:
<thank you, featuring Sun Light Chorus, Stockholm Kista>
This section serves mainly as an introduction to some commercial activities on the WWW.
Two authors from Ernst&Yong consulting wrote the "book" Blur. They argue that we must focus the blur casued by Speed, Connectivity and Interconnection. At www.blursight.com the concept is developed through customer conversation.
e-Commerce is the latest buzzword in the business lounge(s). Predictions vary between 4 and 10 billion USD for the business to consumer markets, and 2 to 150 (sic!) billion USD for the business to business markets at the year 2000.
My prediction today is that e-Commerce will be filled with artificial markets actors. As Nicholas Negroponte said:
most people have a hard time understanding
that the viewership of broadcast will be largely machines in the future,
not people
One option for companies is to open their own shop in the net. These are open 24 hours a day, all year around. Some commonly referred to shopping sites are:
As an example of online shopping I can tell you about when I purchased the "Hunchback of Notre Dame". I wanted to see this Disney movie, because some scenes were produced with synthetic agents. The movie is not released on VHS in Sweden yet, so I had to find it elsewhere. First I surfed to Disnes´s site. They had information about the movie, but no clips from it. Then I tried to purchase the cassette at their Shopping site. But delivery time to Sweden was far too long for me to get it before this conference, which was 7 days away. So I tried some europeean Disney sites, but they only promoted other movies. Finally I went to The Electronic Connection (now closed) and ordered it there. They had it on stock, and shipped it the same night. I used FedEx tracking service to follow my package. And if the tracking page is still on the net, you can see that the movie arrived about 4 hours before I had to leave for the presentation..
Se Netcenter News, September 1998: Should you worry about buying online?
The idea of online spaces has during the last 10-20 years developed in the online services. They used to build on proprietary technology only. But now they have merged into internet.
In order of magnitude, they largest ones are:
March 1997 I sent an e-mail to Pumatechm, an American producer of Personal Information Management (PIM) software. I asked if they carried any product that would integrate my computer with my Pilot, a Personal Digital Assistant (PDA). At first they did not reply, but in April the following message showed up in my in-basket:
Subject: IntelliSync for PalmPilot 1.04 now supports
Microsoft Outlook
Date: Tue, 8 Apr 1997 19:33:46 -0700
From: Outlook/Pilot Notify <OutlookPilotNotify@PUMATECH.COM>
To: OUTLOOKPILOTNOTIFY@WS193.PUMATECH.COM
IntelliSync for PalmPilot 1.04 NOW Supports Microsoft Outlook!
How to buy IntelliSync for PalmPilot v.1.04
* Puma's Web Store: http://www.pumatech.com/tpl/order.tpl
or
* Call Puma Direct: 800-248-2795 or 802-658-8086
Puma's IntelliSync for PalmPilot Premier Upgrade Subscription Service -The best way to
stay in Sync Receive all IntelliSync for PalmPilot upgrades for a year at the low price of
$49.95. We are continually adding support for more PIMS and making feature enhancements,
making this the best way to stay in sync.
Your subscription begins with access to the IntelliSync for PalmPilot 1.04 upgrade, then
as upgrades are released, we will send you an email alerting you that the release is
ready. You can go to our Premier Customer page and download the upgrade. It is that easy.
Better yet, order the service when you buy the full version of IntelliSync for PalmPilot
and get the upgrade service for only $39.95 - a savings of 20%!! Learn more about the
Premier Service -
http://www.pumatech.com/prem_memb.html
IntelliSync for PalmPilot v 1.04 UPGRADE ONLY If you already have IntelliSync for
PalmPilot and only want the 1.04 upgrade, it is available for download from our site for
$34.95.
Best Regards,
Puma Technology
http://www.pumatech.com
Yes, we have to learn
No, not everyting
Old, is also valid (as the way Goman treats their customers)
The ideas presented at the lecture, and here, have been developed from the article: Interactive Media face Artificial Consumers, and marketing theory must re-think.
Cepro AB has published the excellent report, Hype without response– 481 Swedish organizations’ ability to engage in individualized web-based customer initiated communication. Although the release information is in swedish, the full report is available in english as a .pfd file. I can also recommend a look at Organizing the Virtual Community by Andreas Oscarsson and David Sandgren (masters thesis from Stockholm School of Economics) info, .pdf file.
The examples I used was MySki, Melnet, FedEx and Posten Företagspaket. The last two manages their customer conversation differently, as these two mails show:
| FedEx, June 4, 1996 | Posten, September 1, 1998 |
| Dear Mr. Richard Gatarski, Thank you for your internet message. According to our records we are missing some scans on shipments who were delivered on 060396. These missing scans are due to a system failure. Currently our engineers are working to fix this problem and all data are downloaded again into our computer system. I hope this failure will not affect your presentation on your interactive services. Please do not hesitate to write us again if you need any further information. Thanks for choosing FedEx. With kind regards, FedEx Euromaster ----------( Forwarded letter 1 follows )---------------------------------------- Date: Tuesday, 4 June 1996 5:33am CT To: icssmaster Cc: EUROMASTER From: VAN/RIA Subject: just a comment hi icssmaster, can you plse handle this request and copy euromaster in your reply. until further notice can you also copy Broquet/Philippe in your reply to these kind of messages (complaints due to duplicate awbs) rgds euromaster ------------( Forwarded letter 2 follows )-------------------------------------- Sent: Tue, 04 Jun 1996 at 07:11:15 To: EUROMST@EMC2 (EUROMST@EMC2) From: richard.gatarski%bat.se@internet.fedex.com Subject: just a comment Received: from gateway.fedex.com by ims3.prod.fedex.com (IBM MVS SMTP V3R1) with TCP; Tue, 04 Jun 96 02:11:10 LCL Received: from miman.robot.se by internet.fedex.com with SMTP id AA03894 (InterLock SMTP Gateway 3.0 for <euromaster@fedex.com>); Tue, 4 Jun 1996 02:12:01 -0500 X-Disclaimer: THE COMMENTS CONTAINED IN THIS MESSAGE REFLECT THE VIEWS OF THE WRITER AND ARE NOT NECESSARILY THE VIEWS OF FEDERAL EXPRESS CORPORATION. Received: from nic.su.se ([130.237.160.101]) by miman.robot.se (8.7.5/2.1) with Message-Id: <31B3DEF8.4A64@bat.se> Date: Tue, 04 Jun 1996 09:00:08 +0200 From: Richard Gatarski <richard.gatarski%bat.se@internet.fedex.com> Organization: Business Art Technology AB X-Mailer: Mozilla 3.0b4Gold (Win95; I) Mime-Version: 1.0 To: euromst%emc2@ims3.prod.fedex.com Subject: just a comment Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Thank you for an excellent shipping. But, tracking info says it has not been delivered. It was! at around 3pm yesterday. How come, do they not use scanners in sweden? >From USA to Sweden, Airbill number 40001676986 The reason I point this out is because I want to demonstrate your interactive services on my presentations. Kind regards, /richard |
Hej! Troligen har åkeriet sökt er under er lunchtid eftersom distributionen pågår utan avbrott, paketen får ej lämnas om det inte finns någon som kan ta emot dem därför hamnar de på postkontoret. Postkontoret Sthlm 7 Regeringsgatan 65 är under ombyggnad och har öppet 8,30 - 11,00 samt 15,00 - 18,30, för att komma in behövs en portkod, den bör ni ha fått. Portkoden är 7639. Någon utkörning utan avgift kan jag ej ordna med. Mvh Fornam Efternam <anonymiserat av Richard Gatarski> Posten Logistik Kundtjänst ------------------------------------------------------------------ From: richard.gatarski@bat.se Subject: Varför blir det på detta viset? To: logistik.kundtjanst@posten.se Avsändare som använder Företagspaket betalar för att vi som mottagare skall slippa hämta paket (hos avsändaren). Det känns som att 9 ggr av 10 vi får företagspaket så måste vi hämta ut dem själva. Känns INTE bra! Händer ALDRIG med andra budfirmor!!!! Vi har återigen fått en avi, denna gång på 59060967566SE På avin står att ni har sökt oss för utdelning. Sannolikheten att någon inte fanns på plats att ta emot paketet är MYCKET liten. Möjligen är det ingen på plats kring lunch (12-13) och jag hoppas att ni är så smarta att ni ligger lågt med utdelning kring lunch. Vidare står det på avin att försändelsen kan hämtas på "Ert postkonto/vår terminal" - det känns osäkert om vi skall bege oss till vårt postkontor eller er terminal. Det finns inget telefonnummer angivet. Söker man på försändelsen så er hemsida så finns paketet på Stockholm 7. Ursäkta en dödlig, vad är det? Söker man på Lästmakargatan 3 på Postens sök postkontor, så är det Regeringsgatan 65. Går man till Regeringsgatan 65 så är det kontoret stängt, utan angivelse om var paket finns att hämta. Försöker man ringa er på 020-340 340 är det upptaget. Vi ser fram emot att ni kör ut paketet till oss idag, UTAN avgift. Med irriterade hälsningar, /richard gatarski |
For a more in-depth documentation about Artificial Market Actors, please see:
Imagine Artificial Market Actors in
e-Commerce
Today I demonstrade the following (non-linked are not available on the net:
See also BotSpot at http://www.botspot.com
One person in the audience asked about how e-mail advertising is recieved in the US. This is a big question and there exist no general answer. The number of such automated messages, sometimes called junk mail, is growing in volume. Of course e-mail with a commercial message and maybe links to an Internet site are sometimes well recieved. But when and how is probably a complex matter, in the same way as when any traditional vehicle (DM) is used
The result has been in-mail baskets that overflow. By now you might have guessed that the obvious fix to this problem is – artificial actors. Today the majority of mail management software includes more ore less advanced mail filters.
For more information, links to filters, applications and other Artificial Mail Managers, see Cnet´s Can anyone stop spam?
Updated 1998-09-22
