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Imagination as core strategy

Skytteholms Kursgård 5/12 1997
Patrik Blomberg, patrik.blomberg@bat.se


[Internet][Catalogs] [Search engines] [Agents] [Basic conditions] [Electronic marketplaces] [Cyber law] [Examples]

The Internet as multimedia [top]

  • You can find statistics, texts and diagrams at www.scb.se. The so called befolkningspyramiden (pyramid of population) is one of many tings you can find.
  • Ekot is sending news live over the Internet.
  • The weather in Stockholm can be observed by AU-system
  • Let yourself be inspired by new travel destinations, book your tickets or contribute with your own opinions at www.expedia.com
  • Or order a car at the Internet carpoint.msn.com
  • CBS in the United States send their news at the Internet
  • BAT Business Art Technology looked for new tenants at the Internet www.bat.se/lokal/ Welcome to our attic-premises at Drottninggatan 80.
  • More and more people choose to distribute their services at the Internet. At www.route66.nl you can find out the fastest way between two places.

Search tools will become gold mines [top]

There are, just like in many other places, many different ways to find your way. Below I will describe some of them. Even though I believe that this, like many other things in Cyberspace, will change quickly.

Catalogues [top]

Naturally there are catalogues of the Internet. As well as printed as electronic ones. Examples of catalogues in the latter sense is:

Search engines [top]

Further more there are something called search engines or search robots. They seek through the Internet and make indexes of information. They can be divided into individual search engines:

and meta-search engines respectively:

It works for example to seek at Alta Vista for Carlson Investment Management

Agents [top]

Another way of finding things is through agents, more or less artificial ones. There are two groups of agents; seeking agents and filtering agents. The main point is that an agent knows his master and his needs. The consulting firm Andersen Consulting have developed BargainFinder Agent. It seeks its ways through a number of record shops at the Internet and then sort the answers according to the cost of the records. Andersen Consulting is at this moment also trying out an agent which will suggest sites at the Internet which you specifically should enjoy - LifestyleFinder Agent.

The agent at Firefly, at http://www.firefly.com/ is more intelligent. You can teach it things and it will teach you. Even this example deals with music. Here the agent can help you to come in contact with people with the same preferences of music that you have.

Are you looking for computer equipment? Seek among hundreds of suppliers at Computer ESP at http://www.uvision.com/.

MIT Media Lab (Software Agents Group) leads a couple of pioneer projects. Daniel Weld, Ph.D. from MIT Artificial Intelligence Lab is one of the founders of the company Netbot and their agent Jango- www.jango.com.which attracts much attention.

The basic conditions of information[top]

What happens when companies loose control over information?

  • Somebody has said that you are exposed to 3.000 messages a day. At this web site you have the opportunity to express what you feel about a few of them.
  • SJ (The Swedish State Railway) are under fire. What will you find if you look in Alta Vista at "Statens Järnvägar"? One links take you to the SJ Anti Fanclub.

How are marketplaces affect business?[top]

Read the report from Morgan Stanley about Internet Retailing:

"The Internet Retailing Report - This report focuses on the implications of the growth and evolution of the Internet and examines the potential of the Internet as a major new distribution channel for products and services, users, companies, industries, and investors."

Trends/challenges in e-media and trade

Who cares about Cyber law? [top]

Many well-established thoughts, rules and paragraphs will collapse like a house of cards when information is published on the Internet. Is it legally accepted to use links to other companies at your web site? Can you claim that you have the right to a certain domain?

Key factors to success

  • Search word that are accurate
  • Additional features
  • Customer friendliness, individual accounts
  • Brand recognition
  • Efficient distribution
  • Technology excellence
  • Well defined products
  • Intresting, entertaining etc
  • Easy and quick
  • Secure, you have to fell confident
  • Updated
  • Name recon
  • Safety
  • Quality
  • Easy to use
  • Follow up, Information thats keep you happy