|
Developments
from
|
 Imaginary Organizations |
| Group 1, led by
Picked 1 and (4) |
Group 2, led by
Picked 1 and 3 |
Group 3, led by
Picked 1 and 2 |
Big debate about who is in control in doing what within Egmont. Is it bottom up versus top down. Are there good ideas, is there internal support. Where is the strategy. Where is our intranet.
1. Product Development
2. Marketing/Distribution
| + Opportunity to now
customers, cookies, habits, register activities - You don´t know the market - You only hit a small number of existing customers, maintain other media - Small barriers to entry Copyrights? What you are looking for are well known brands, but agents might change that Have to be advantage to make people change habits, like Amazon. Know media Large investment for customers, buy computers, learn stuff You don´t need distributors Taxes, gvmt regulations Could not agree on when How, magazines and online. Advertising, funding from TV companies we sell to. People don´t like adverts, might be able to sort that out |
3. Organization
| For the Egmont group Unprepared No strategy Not enough resources allocated Management too old Someone commented about the 40% of all revenue should be on electronic - too wide Freddie asked if Jørgen is prepared, replied he think so. Skills needed The question is: is there not support within Egmont, some believe Yes! BUT, you have to have a good idea. |
4. Finance & Accounting
| Royalty and IP rights, we
don´t own. How do we pay. Example article going online.
We solved it case by case Reinvest money for strategically important projects Strategic alliances to spread risks Could be a problem, because we cannot attrackt new stock money. We can borrow money, buy companies. It can be an asset, but also a marketing cost. Maybe cost now, but in the long run as an asset. |
Updated 1997-09-25
