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Hedberg (left) and senior
partner at Cepro AB, opened up
with a welcome and an outline of:
The new market communication.
From customer hunting to value creation through customer dialogues.
In the foreground you can see our key note presenter. He is just-in-time customizing his slides.
Chen, founder of BroadVision
Inc., gave us a challenging insight in mission
statements, concepts and tools connected to the company:
One-To-One Solutions On the Web
|Then followed lunch with follow-up
questions and an interesting discussion.
Here is Richard Gatarski together with Dr. Chen. They are looking at two very interesting persons, currently gathered in Sweden.
Lundkvist and Dr. Cheng continued a discussion on how
to visualize the concepts of One-to-One Marketing and
Customization. Broadvision no longer supports the
customization service "The Angle", due to the
amount of resources its content production required. Dr.
Chen let us knew that the tools and experiences from "The Angle" will be integrated in the future Broadvision site.
|We were reminded that the tools and concepts from Broadvision are higly relevant in the financial and banking services. Richard Gatarski made an emotive summary on how customer relations are managed when the Swedish banks goes online.|
|Tony Nicoladies from Dimension AB, who represents BroadVision in Sweden gave us concluding comments and demonstrated the products.|